MEET THE TEAM
Experts in product development, global eCommerce and digital strategy? Yes.
Taking ourselves too seriously? No.
Bruce went from being the youngest lawyer to argue before the Supreme Court of Canada to head of one the largest direct response marketing companies in the world. An expert in identifying and capitalizing on eCommerce opportunities in emerging markets and new media, Bruce also brings an acute legal understanding to the dynamic and ever-changing sphere of international business. He is DFO’s CEO and co-founder.
CEO & Co-Founder
Jordan is the president and co-founder of DFO where he has helped grow the company into a robust, international marketing agency. Passionate about taking innovation and creativity and turning them into profitable ventures, Jordan delivers expertise across all of DFO’s lines of business, including product development and sourcing, advertising and media buying, affiliate marketing, ecommerce sales and SaaS, influencer marketing and SEO, among others.
President & Co-Founder
Krishna launched and heads DFO’s performance marketing division, where he and his team have scaled the company’s advertising and traffic capabilities internationally in a variety of verticals. Krishna’s 10+ years of digital advertising sales and traffic management experience have helped position DFO as one of the most well-respected digital marketing firms in the eCommerce space.
Chief Revenue Officer
Alex is the managing director and CMO of DFO's Agency Y, the company's agency-style media buying arm. He also oversees DFO's product testing and launches. He holds a BA from the University of San Diego and oversees DFO’s San Diego office. When he’s not working, he enjoys spending time with his wife and son, traveling, trying new restaurants and playing golf.
Managing Director and CMO
Hendrik is DFO’s Chief Media Buyer and specializes in media scaling via traffic networks such as Facebook, Google and other native platforms. He manages a team of media buyers and works closely with publishers and creative teams to create and optimize online media campaigns. Previously, he was CMO at AdTactics, a media buying, SEO and SEM strategy firm. He enjoys traveling and scuba diving.
Chief Media Buyer
Marco is DFO’s Chief Strategic officer and specializes in developing strategic partnerships, creating and executing media strategies, and identifying emerging trends. He assists with product development, provides direction on media strategies, assesses new types of media and builds new traffic partners. Previously, he was CEO at AdTactics, a media buying, SEO and SEM strategy firm. Marco enjoys cooking for his two little girls and wonderful wife.
Chief Strategic Officer
As DFO’s chief financial officer, Ramona leads the company’s corporate finance, controls, capital markets and payroll operations. With a 20+ year track record of leading and working with successful global organizations, she is integral in the growth and transformation of the business. She was most recently the Vice President of Financial Operations and Chief of Staff at Cylance, an artificial intelligence and cyber threat prevention solution.
When she’s not working, you'll find Ramona reading, gardening, hiking and spending time with family.
Chief Financial Officer
As vice president of creative development, Vicky does more than debate call-to-action copy or logo A vs B. She oversees DFO’s creative hub in the heart of Vancouver, Canada, and leads teams of talented designers, copywriters, videographers, content and project managers to collaborate and produce some of DFO’s most beautiful, eye-catching and successful eCommerce offers.
Vice President, Creative Development
David oversees DFO’s global business development efforts, focusing on structuring and building unified media, technology and product sales teams across global offices, especially in Europe, Asia and South America. His background includes enterprise website development, search and online reputation management, and programmatic video campaigns. Prior to joining DFO, David managed client strategy for Matomy’s Text Link Ads Division, a native ads unit and programmatic video service.
Vice President, Business Development
Tim is Vice President of Operations and Analytics, where he oversees DFO's network operations, analytics and IT capabilities. He enjoys spicy food, tennis and walking barefoot on new carpets.
Vice President, Operations and Analytics
As Vice President - Acquisitions, David Geijtenbeek is responsible for furthering the growth of our global partner relationships and driving traffic expansion into new verticals. When he’s not working, he enjoys walking his dog Lizzy and playing with LEGOs.
Vice President - Acquisitions
Pascal is vice president of client success and considers himself a holistic eCommerce optimization freak. He spends most of his time strengthening DFO's backbone within the business analysis, payment processing, global customer service and order management units. He is founder of DFO's European division in the Netherlands. Pascal holds a MA from the University of Bonn in Political Science, Economics, and Media Studies as well as a MA in European Studies of Science and Technology from Aalborg and Lund University. During his free time, he enjoys playing competitive Ultimate Frisbee, preferably on the beautiful beaches in The Hague.
Vice President, Client Success
Mai is a senior affiliate manager at DFO, where she works with independent global media buyers to best market internal and client brands. Data and strategy are the secrets to her success. When she's not working, she enjoys a round of golf, globetrotting, eating excessively, and spending time with her family.
Senior Affiliate Manager
Ashley McCullough is DFO’s customer service manager, where she oversees 100+ customer service agents with capabilities in email ticketing, phone support, social media, reputation management, quality assurance and more. When she’s not working, she enjoys spending time with her family.
Customer Service Manager
Tiffany is a senior content manager and oversees DFO's campaign management team, which focuses on delivering effective and functional marketing assets for internal and client marketing campaigns. In her spare time, Tiffany enjoys painting, watching movies and feeding her obsession with sloths.
Senior Content Manager
Ellen Claire Sonido is DFO’s in-house legal counsel, where she focuses on protecting intellectual property rights, ensuring international regulatory compliance, drafting and reviewing international contracts and providing overall legal support. She has 15+ years of experience as legal counsel and has managed and overseen all phases of projects. When she’s not working, she enjoys home organization, eating, watching movies, TV and YouTube, and spending time with family.
In-House Legal Counsel